EVENT : FRANKFURT BOOK FAIR

New Zealand was the Guest of Honour at the prestigious Frankfurt Book Fair 2012. I created 9 animated sequences for the large scale 20 minute projection environment that played in the Guest of Honour Pavilion.

Working alongside Perceptual Engineering, Inside Out Productions and Michael Hodgson, I employed familiar techniques and got to printing, scanning, ripping, re-scanning, painting and scribbling to add a touch of 'chaos’.

New Zealand broke all previous Guest of Honour attendance records with more than 90,000 people attending the pavilion over the weekend. It was an amazing project to be involved with.

CLIENT: Frankfurt Book Fair

CONTENT: 9 Image Sequences

ROLE: Director / Motion Design

CREDITS
Studio: Perceptual Engineering & Inside Out Productions
Lead Director: Michael Hodgson